Opening Remarks In today’s fast-paced corporate environment, staying ahead of the rivals is crucial. Market research has traditionally been a key approach for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has revolutionized this process. Tools driven by AI are transforming how businesses collect, analyze, and

Introduction Social media marketing has evolved dramatically in the last few years, shaped by changes in technology, user behavior, and corporate demands. One of the most notable shifts in the advertising sphere has been the rise of AI technologies. AI’s capability to reshape social media marketing has captured the focus of businesses and markete